Optimizing your LinkedIn presence: The best guide for managers and executives

Summary

Read on if you’re a high-level executive. Chances are, the opportunities of your life will come knocking through LinkedIn the higher you climb the corporate ladder.

Executive search firms rely almost exclusively on referrals and LinkedIn as their primary hunting ground for great talent.

Whether or not you’re currently looking out, ask yourself these questions: how attractive is your LinkedIn 'storefront’? Does your profile carry your professional brand? Does it showcase an optimum use of details that provide recruiters or future hiring managers with a quick yet alluring taster of your unique background and skill sets?

If you’ve nailed the 7 must-haves of a good LinkedIn profile, and are now aiming to fine tune it further, this guide is perfect for you.


Professional Headline

This one-liner appears right beneath your name on your LinkedIn profile and functions as a professional tagline of sorts. The amount of creative liberty you might want to have with this one depends on the nature of your profession and industry.

The key here is to stand out and give people a compelling enough reason to click through to your LinkedIn page.


Summary

Anyone reading this section should be able to understand your career in a split-second.

Not sure how to structure your thoughts for this one? A good rule of thumb to follow is briefly state your combined years of experience in job function across the kinds of industries you’ve been in.

Next, provide a high-level snapshot of your key achievements, awards, and specific areas of expertise. If you like, add another sentence or two about passions that you’re keen on or a link to work you own if you are in creative production.

Use simple sentences, be precise, and keep it short.

History


Work History

This section of your LinkedIn profile should never look like your entire CV. Again, think of LinkedIn as your appetizer, not your full-course dinner.

Review your resume for snippets that you’d like to highlight on LinkedIn. Content here should provide easy context to the scope and impact of each of your previous and current work.

If your Career Summary is organized in the form of a paragraph (or two), format this section in point form for easy readability and vice versa.

Consider this: if you could only say 3 important things about each employment, what would they be?

Those key points should show up on LinkedIn, nothing else.


Skills and Expertise

If you already have a keyword-optimized work history, this section serves to further underscore your competencies while making it easier for anyone to find you on LinkedIn.

Everyone is allowed to list up to 50 skills. The secret, however, is to own nothing more than 5 heavily endorsed skill sets on your LinkedIn page. Doing so is both genuine and human.

Now that you’ve thought hard about what your key areas of expertise are, make it easy for your network to endorse you by adjusting your ‘Skills & Endorsements Settings”. Drop them a quick message offering to endorse them for their key skills and asking politely for them to return the favor.

Do headhunters want to jump on the phone with you the second minute they view your profile? Are future bosses able to track you down easily through their network of relevant connections?

Anywhere from the mid-to-senior level, LinkedIn can open some amazing doors for you that no other recruiter can.

Which is why the best thing you can do for your career today is to focus on polishing up and perfecting that profile page. Get in touch with us today for a personalized solution to leveraging your LinkedIn presence.

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